Many of you must be wondering if coworking as a phenomenon will get the same success in India as in the western world. Or is it a fad that will die down with time?
Let’s start by looking at the numbers. As per a study that was done by the consulting firm Jones Lang LaSalle (JLL), coworking spaces are likely to jump by between 30% and 40% in 2018 and by 2020, around 13.5 million Indians will operate out of shared spaces. The workforce at these facilities will include 10.3 million employees of large companies, 1.5 million freelancers, and around 100,000 startup workers.
Now, these numbers say a lot about the how working in offices that have ruled the way people worked over the years will finally, get a partner. And, rightly so, if retail and e-commerce or online ordering versus placing an order on the telephone have found itself a considerable customer base then coworking and office working can also, co-exist.
So, let’s quickly state some of the top advantages of working out of shared offices-
But, today, we won’t talk about these and share some interesting reasons why coworking spaces around Gurugram or Gurgaon, Delhi, Noida are becoming increasingly popular.
You would be thinking if it is collaborative working, then how can a shared office space have a culture?
Believe us, it does. The culture of a coworking space is not defined by a particular brand but by the people who work in the space. These people come from varied fields, work set-up and from companies of different sizes. Thus, them working together only enhances the culture as they add their own separate character into this one space.
They together form new rules and learn how to work together by overcoming their differences. If you want to see diversity being celebrated, come and join us for a day and see it for yourself.
Another point we often hear is, coworking places can’t be personalized as per the brand requirement. We say, on the contrary, they are more personal than an own office because employees working there want to showcase their respective brands. In fact, coworkers differentiate themselves by flaunting branded stationery, coffee mugs, etc.
For freelancers, they have an option to modify their space according to their area business while, adding their own charm to the ‘hot seat’. For example, a graphic designer can exhibit his work on the desk that showcase his skills.
This also raises the possibility of them getting work or being referred to by someone.
Attracts and Retains Employees
The working millennials like to maintain a work-life balance and thus, prefer flexible working hours over strict timings. They also choose to work closer home than being stuck in traffic. And if by 2020, 64 percent of India’s workforce will be of these young people as per Deloitte, then adapting to the change is something that companies should certainly consider.
The coworking option can attract and retain employees as giving a start-up like culture by established firms will provide an enriching work environment. We say, consider it if you haven’t.
Easy set-up of a new office
This one is especially for established start-ups. Thinking of expanding seemed to be a distant option for many as it requires keeping considerable funds aside to not only buy a space but also, for operational and overhead costs. Now, with coworking spaces, after deciding on the particular city of expansion, companies can start operations in no time.
As coworking spaces offer a full-fledged and workable office environment with basic facilities like WiFi, printer, cafes, etc. businesses just need to send their employees to a new location and get going smoothly and seamlessly. Companies like Zomato, Vodafone are just a few of the many, who have already taken a plunge into the shared office culture.
Unlike many offices where employees come to work at a particular location day-in-day-out, coworking spaces have many locations to choose from. Members have a choice to pick their place as per proximity, facilities, meeting rooms, or even as per profiles of coworkers. Not only that, if bored with working from the same location every day, individuals or groups can choose to go to any of its other locations and at any time.
One of the biggest advantages of multiple locations is that members can work as per their meeting schedule, or along with friends or even according to their networking needs.
Apart from the basic advantages that these spaces provide, the above are some important factors that has led to India riding the coworking wave.
Coworking or shared offices are here to stay and irrespective of your business or work, we would want you to visit us at GoHive and experience the mentioned benefits.
GoHive has three facilities in Gurugram- Sohna Road, Golf Course Road and SAS towers and one in Delhi at Ghitorni.