Did you know?
The email was invented 46 years back, in 1972 and 1978 was the year when the first email marketing blast was sent to 400 recipients as a promotion for his Digital Equipment Corp’s computers that resulted in $13 million in sales. If the power of this medium was strong then, it has only grown and become stronger now.
Email marketing, a cost-effective form of direct marketing enables both startups and big corporations to introduce or promote their company, product or service amongst the target consumers, and thereby, builds brand awareness, help in increasing sales and thus, grow businesses.
According to Wordstream, consumers who purchase products through email spend 138% more than those that don’t receive email offers. Emails are also considered the third most influential source of information for B2B audiences, behind colleague recommendations and industry thought leaders. In fact, many businesses still rely on an email campaign to promote their business and increase the number of loyal customers.
So, if you are looking for an email marketing Services / Provider and have been wondering which one to go for, here are our 5 picks. Some of these have a trial version available or can be bought at a nominal charge. Apt for startups, small business or even large businesses, it can be used to not only save bucks but, also, increase customer engagement and building customer lists.
If you are new to email marketing, Constant Contact is your go-to email marketing service provider. It is one of the largest and fastest growing providers in the world.
Being beginner-friendly this tool helps create email campaigns, manage an email list, contacts, email templates and more. Another benefit of using Constant Contact is its capability of-
- built-in social media sharing
- vast image library
- 1GB of storage for files and important documents
- Easy tracking and reporting
This creator has a one-stop shop for marketers, with tools like event registration, feedback forms, and surveys. It also offers an impeccable support with live chat, email, an active community support, and collection of helpful resources. They also provide online training and even hold offline seminars for new businesses to learn quick.
Constant Contact has a 60-day free trial that comes loaded with all the above features. After that, they charge only $20/month.
MailChimp is a popular email marketing provider. Its easy-to-use interface is apt for both beginners and experts. It offers many beneficial features like-
- email creator, merge tags, auto-responders
- segmenting contacts into groups
- uncomplicated tracking and analytics
- allow scheduling delivery time as per different time zone and geolocation
- integrates seamlessly with popular platforms like WordPress, Magento, Shopify, etc.
It offers features like live chat, email support but for first 30 days it is restricted to email only, and have a library of many how-to-do videos, and tutorials. With MailChimp, companies can send 12,000 emails to up to 2,000 subscribers for free. The paid plans are very evenly priced at $10/month.
Along with the basics tool to run an email marketing campaign, this service provider has a powerful feature that combines automation, with CRM and sales. The other highlight of ActiveCampaign is-
- allows segmentation of contacts based on actions, location, behavior, and social data
- integrates flawlessly with many third-party software including WordPress
- enables sending SMS messages to contacts for follow up on campaigns
- comes equipped with an email editor
Apart from the above, ActiveCampaign comes with an email template editor and mobile friendly signup forms. A unique feature of this tool is being able to get additional data about the contacts by only using their email address.
ActiveCampaign offers a demo version which has limited features for trial. As for subscription, it starts from $17/month.
In the plethora of service providers that offer suites mainly for larger corporations, SendinBlue was created to serve the small and medium-sized businesses. It offers a cloud-based email marketing and marketing automation SaaS suite that enable organizations to communicate directly with clients by email or SMS.
They are also considered to be the most reliable transactional email services as it can send SMTP emails, SMS’s to contacts specifically for events such as confirmation emails, password reset, account creations etc. Some of its other features are-
- send text messages
- automation to send contacts personalized emails
- has plugins like WordPress, Shopify, Google Analytics, etc. that can be integrated with their current technologies, such as CMS tools, e-commerce, advanced analytics, and sign-up forms
To set up an email campaign faster, it also offers pre-design email templates that can be easily used to set up an email campaign faster. It has a statistics tab on the dashboard which allows a quick view of the campaign reports and for a detailed one, there is the “My Campaign” tab.
SendInBlue offers a free plan but that has limited features. To get all of it’s benefits, the nominal charges are $25 per month.
AWeber is also one of the most popular email marketing service providers in the world. They offer a wide range of tools for small and medium-sized businesses to manage their email marketing needs. The tool offers all the important features to run a campaign along with these features-
- email templates, list management, autoresponders
- connects smoothly to most platforms including WordPress
- email tracking with detailed insights
AWeberis easy to use and offers a reporting that allows quick learning of what works and what doesn’t. It has an email campaign creator that takes a person through the process of setting up signup forms and newsletters. Similar to all others, it has support options that include live chat, phone support, email support, live webinars, and a wide range of how-tos and tutorials.
AWeber offers a 30-day free trial. After that, their pricing starts at $19/month for up to 500 subscribers and unlimited emails.
Here is our pick of the 5 Best Email Marketing Services. Do let us know which one did you go for and why.
Related Topic: 5 Essential of Email Marketing
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