Being a startup or a small business is not easy. They are often faced with severe competition from large as well as, well-funded companies. To keep up with their pace and inform people about their offerings, can, therefore, get challenging and expensive.
Thus, today, we are here to share some free tools, yes you read it right, these are non-chargeable tools for digital marketing that can give your company an edge to showcase your brand, reach out to customers, analyse user information and strengthen your online presence.
1. Google Alerts
Google alerts is one of the most powerful free marketing tools for brands. It helps them be aware of their brand name, campaign hashtags or competitor activities by entering keywords.
This free service then monitors web pages, newspaper articles, blogs, or scientific research that match the user’s search and share results in an email in real-time, daily or weekly basis. However, this tool misses out on social media mentions.
Therefore, to stay informed about what the digital world is saying about your brand subscribe to this service now.
Feedly is a handy RSS and keyword app that helps you to read, build, organize and share feeds across topics or brands. It also tracks articles and blog posts and scrolls through each of their feeds in one location, rather than visiting each website one at a time.
Feedly, therefore, curates interesting content for the audience and shares it quickly. It moreover allows you to save it for later and even email it to others.
So, if you haven’t used Feedly, we recommend starting now. You will be amazed at how easy it is to find and share content
3. Google Analytics
For any company that has implemented a digital marketing strategy, Google Analytic is a go-to-tool that reviews the site’s social traffic and presents it in a visual and easy-to-read format.
Google’s free analytics tool gives insights into different traffic sources like views per page, demographics, bounce rates, etc. that allows brands to understand audience’s behaviour of their website. With the help of this customisable tool, brands can make immediate changes basis the reading and evaluation so as to set up goals like increasing the landing page entries or adding information similar to most views, to sustain traffic.
For digital marketers, Google Analytics is without a doubt the most significant tool.
Mailchimp is one of the most popular email marketing software for startups and small businesses. This easy to use tool offers an intuitive and user-friendly interface to keep in touch with existing customers, promote new products or services etc. The free version helps companies reach out to 2,000 subscribers and 12,000 emails per month. It also has a paid version with advanced features, however, the free product works very well with all major features.
Hootsuite is a widely-used cloud-based social media management tool that offers a variety of features to improve the social media presence of companies. It helps brands to constantly monitor what people are saying about them and thus, allows them to instantly respond or make necessary changes.
Its seamless integration with Facebook, Twitter, LinkedIn, Google+, WordPress etc. makes it an effective tool to manage various social media accounts from one centralised place. Hootsuite also has a feature to schedule social media posts, find and engage with influencers by assessing individuals’ Klout scores and effectively monitor follower engagement.
We say try it now!
SEMrushis not a mere tool but a complete platform which lets a business know about their performance as well as that of the competitor’s websites on search engine by providing comprehensive data about it. It provides information about competitors’ keywords, website traffic, backlinks, domain assessments and even helps in finding better keywords and fixing any website issues.
Canva is a free online tool for creating beautiful designs and professional graphics. The tool comes with free images, fonts, illustrations, and templates, to create infographics as well as other presentations, visuals and graphics. Canva has a clean, easy-to-use interface to prepare social media images and even has a feature of drag-and-drop for infographics.
It is an ideal tool for Social Media, Content Marketing, Blogging and Advertising needs of any brand.
Sniply is a must-have tool for brands as it let builds custom calls to action (CTAs) by adding them to the content shared by the company. It works great if the content is shared from another website but the traffic needs to be diverted back to their own website or landing page. Thus, a snip that looks like a banner ad can be created and added to the page of their choice. This makes the brand visible and also, works great for conversions.
Hence, to turn your shared page into a marketing page use Sniply now.
For the best search experience, search engines avoid showcasing duplicate content or multiple versions of the same content. This dilutes the visibility of each of the duplicates. Hence, to avoid being penalized for such content and by also, being on the wrong side of the SEO, use Copyscape. All you need to do is enter a URL for a blog post or a website to get immediate results and make necessary corrections.
Boomerang is a Gmail plugin to schedule outgoing emails to reach consumer inboxes at an optimum time. It is a useful and recommended tool for email marketing that allows you to create and monitor various email campaigns with ease. It also effectively integrates with other social media accounts making it a must use tool for marketers.
The above tools are just a few of the free digital marketing tools that will ensure that your company gives its competitors a tough challenge. Try them and let us know how it did for you!