LinkedIn, a Microsoft acquired company has over 540 million members worldwide. It is the world’s largest professional networking site available in 24 languages and in over 200 countries. That’s the power and reach of this networking website.
Founded by co-founder Reid Hoffman’s in 2002 and officially launched on May 5, 2003, it primarily enables users to connect with existing, potential or like-minded professionals, share content with their network of people and search for jobs. For businesses, LinkedIn can be used as a great marketing tool.
Let’s have a look at the few ways to make the best of LinkedIn-
1. Highlight your profile
Your LinkedIn profile is your public résumé, therefore, make the summary section impactful. Use it as a canvas that paints your professional life in the best possible way for the world to see. Highlight your skills and how you used them to achieve your target. You can also use bullets to make it an easy read. Support your profile with media files, like video clips of speeches, published news articles about you or your work, etc. This section requires time and effort, invest in it. Also, add-
- A professional photo to your account, with 60% of your face visible and dressed in your work attire. Lastly, smile.
- Fill in an effective headline with important keywords. Be innovative by not using industry jargons. Try to keep this section to about 10 words.
2. Grow your Network
LinkedIn helps to build a network with people who are already your contacts, be it, professionally, during education or through a common link. It also allows sending a contact request to people outside your network i.e those you would want to be professionally linked to by sending its feature of sending personalized messages. It is advisable to grow your network by building your first, second, and third-degree connections. These three association will help you appear in the search results. Thus, growing your LinkedIn network smartly and proficiently.
3. Follow relevant influencers
Another effective way to create an impact is to follow relevant influencers. This helps in staying informed about the latest news, trends and getting valuable insights. You can also find useful content to share in your news feeds that can further help create conversations amongst your group.
4. Search engine optimize (SEO) your LinkedIn profile
If, you thought SEO can only be leveraged in marketing, you would be surprised to know that it works on your LinkedIn profile too. Yes, you can optimize your profile and become more searchable to people who are looking for skill sets specific to yours. So, use keywords in various sections of your profile, such as the headline, summary, skills, work experience.
5. Add Your LinkedIn URL to Your Email Signature
If you are a professional then having a profile on LinkedIn is but obvious. This profile is the brand identity you would want to portray to the others within or even outside your network. It works as your resume, social proof, a portfolio and is also, a testimonial to the work you have done in your career. Thus, include your LinkedIn profile in your email signature as it is the one link that will provide a synopsis of you to the probable client, partner or employer.
1. Regularly post company updates
The best way for a company to stay engaged is by regularly posting updates about their company. This fresh content and information about products/services or interesting activities will help company’s look more intriguing and attract a larger audience.
LinkedIn also allows for specific status targeting options that are useful as it enables segmentation to target specific audiences based on industry, company size, location, job function, seniority etc. However, this function can only be used if the business has at least 100 LinkedIn users.
2. Use LinkedIn Pulse
LinkedIn offers hosts of features to enterprises and LinkedIn Pulse is one that all should use. This publishing and news content production platform assist in finding exciting and popular industry news and even in discovering influencers, publishers and contributors. It can be used in two ways, by subscribing to the daily or weekly email notifications and by promoting on it and highlighting their own accolades and professional reputation.
For Job Search
1. Applying for Jobs
LinkedIn has become one of the most effective and growing sites for job search. For job seekers, it is easy to search and apply for relevant jobs directly. It is also advisable to openly tell people that you are job hunting. For E.g. “Office Manager/Business Air-Traffic Controller Looking for Overstressed CEO to Make Sane” was a winning LinkedIn headline for about two weeks.
The platform also offers Advanced Search option to find and follow specific companies. This can help done through mutual connections and looking for hiring managers directly.
2. Use it for Recommendations and Referrals
Recommendation and referrals play an important role on LinkedIn. For instance, if a common connection can refer you for the position, it increases the credibility of the applicant. The networking website also provides with a template message that you can be edited and personalized to send to the people for recommendation. The endorsement section on LinkedIn also helps your connections validate your various skills. So, endorse and get endorsed.